9 Popular Product Videos, for Ecommerce September 28, 2015 • Sig Ueland Creating a product video can be a good way to deliver useful information about a product, as well as to … Optimizing shopping experience for mobile visitors is crucial for staying relevant. Product close-up videos leave nothing to the imagination. Video has become an extremely powerful tool in eCommerce marketing and it’s important that we all take note. Serve them across the entire customer journey: from lead capture forms to exit-intent overlays, etc. In another example, Yieldify helped France’s leading home shopping network, M6 Boutique, reinforce its core brand values using video. If you’re going to invest time and energy into high-quality videos, you want to be sure they are set up for success. Many explainer videos are animated but they can also be live-action. Take a cue from Arc’Teryx, a brand specializing in mountaineering apparel and gear. So make sure you create a video that grabs attention. If they buy it but don’t know how to use it, or use it poorly, they won’t remain your customer for long. Videos can also be a powerful ally for answering customer questions and concerns once they land on your pages. A good example illustrating this is Adidas. You may unsubscribe from these communications at any time. There are a couple of no-brainer steps, such as: 1. Größte Produktvideodatenbank. By clicking ‘Subscribe’, you consent to Yieldify using the information you provide to us to contact you about our products and services. But that’s not all Wyzowl discovered in their survey. You’re writing emails. You’ll want to describe your product in a similar way. Ja, es ist bisschen seltsam sich YouTube als Werbeplattform vorzustellen, da gebe ich Dir echt. User-generated videos offer unbiased views from the customers who really liked the products and help create a more intimate and deeper interaction with the brand online. The growth of video consumption is at its highest, in fact, one-third of internet activity is spent watching video. Product videos and video content marketing are the tools you should use to sell your products. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy. Now there are a million ways that you can do ecommerce marketing, but we recommend that dropshippers get started with Facebook advertising to promote their products. 2. 1.8X. Realistically, we’re not saying that in order to succeed you need to do them all at once. This channel videos is all about e-commerce learning and successful e-commerce seller. Today we’re answering a question from Mong, who asks for some specific details on marketing for ecommerce. Using eCommerce Video Improves Conversions by 85%. 1. The nail polish brand knows that in the retail nail polish industry, the nail design is often a more powerful purchase trigger than the nail polish color on its own. Combined with static image ads and served at the right moment, video ads can generate huge ROAS. Here’s a product close-up example from Truwood watches, showcasing their product in various environments and angles. Buyers want to see videos of your product that make them feel as if they are holding it themselves. Well, there you have it folks – 5 eCommerce video types that have been proven to increase conversions. You’re running ads on social media. 6 types of eCommerce videos you need in your marketing strategy 1. By now you should know why it’s important to use videos in your eCommerce marketing strategy, and what type of videos you can use in different stages of the customer journey. The combination of the beauty table shots and our host demonstration the size, and functions will give your customer a clear idea of its benefits. Get great ecommerce insights delivered to your inbox every week. These are ideas to start implementing over time. Here’s a product tutorial example demonstrating how to use the Milk Makeup Kush liquid eyeliner. 4. Alex Yao, co-head of Asia technology, media and telecommunications (TMT) research at JPMorgan Chase & Co., sees continued room for China's e-commerce … As soon as you land on their website you are greeted with a stunning full-screen video preview and a teasing play button, which begs to be clicked. Consider this: Our mission is to remove all the bad online experiences until only the good remain. But what kinds of videos does your eCommerce business need in order to see a revenue uplift? Connect with Joe on LinkedIn and follow him on Twitter @joeDmarti. Here’s a product overview example for the Olympus’ OM-D E-M5 Mark III camera. Chances are, you have already bought an item or two straight from your mobile phone or at least browsed ecommerce sites from a mobile device while researching your next purchase. This is where user-generated product videos come in handy. Sometimes professionally-made branded product videos are just not enough to convert visitors. It goes without saying that visuals play a powerful role here. Zandra Beauty . David Hoos / Last Updated: September 5, 2019, David Hoos / Last Updated: April 20, 2018, Jon MacDonald / Last Updated: November 5, 2019. What you have to figure out now is, what type of videos should you create? So it’s understandable that the idea to sell videos online is lucrative. Product videos are fantastic for converting web visitors into customers, but that’s not all they are good for – product videos can actually increase traffic and raise SEO for your ecommerce company. Clean white tabletop shots are essential for those types of products. And eCommerce store can do well with video marketing as it’s able to show products in a more convincing way. A study by Cision showed that 73% of customers are more willing to purchase a product after watching a video explaining what it is and how it helps them. And with the growing number of e-commerce competitors, getting into video now might not be a bad idea. Einer der besten Marketing-Kanäle für einen E-Commerce-Shop ist YouTube. With more than 13 years of experience in the industry, he provides strategic guidance on how to build and use the right stack for businesses. You’re promoting your product store…. Mobile shopping accounted for 29.7% of all ecommerce sales in the US in 2015 and will continue growing. Joe is CloudApp’s GM and VP of Marketing. And 90% of people say they have discovered a brand or product on YouTube. How-to Use Product Videos for Marketing Your E-Commerce Site Create demo videos that show exactly what customers benefit from when they use the products on your store. If you’re an e-commerce store owner, then you may be considering using video to generate more sales. If they check those boxes, then you should definitely produce this type of video. It improves conversion, boosts SEO, drives engagement on social media, educating and entertaining consumers. Be Everywhere, Now. You’ve decided to take on a new sport and give hiking a try. Know Your Audience. The other reason product tutorials are a crucial piece of any eCommerce video marketing strategy is because you want your customers to succeed when using your product. Conversion is a game of grabbing the attention and maintaining the focus on desire for a product, so all elements should be tuned towards achieving this, including videos. Video ads allow you to build an audience of engaged people because you can track their video view statistics. Video transcript: Hey, everyone. Not as Many Eyes as YouTube States . Videoanzahl für Ihren Shop abschätzen Produkt-Demo vereinbaren. For instance, direct-to-consumer sportswear brand HYLETE ran a cart abandonment campaign highlight free shipping and returns to see which type of content – still image overlay or a video overlay – would generate more engagement. Make Ecommerce Product Video. A study by Ace Metrix revealed that ads featuring CEOs performed better, on average than ads without a CEO. Suite 202 The best part? A message from the Founder of the CEO video is not used by many companies, but when executed well, it can be a powerful tool to add to your eCommerce video marketing strategy. Here, we look at six types of eCommerce videos known to boost sales. Make how-to videos, product demos, and more using your existing photos and video clips. Make videos that cater to mobile users first. Be in the know. Product videos are essential in ecommerce today. Video analytics allow you to continually monitor the effectiveness of an ecommerce video after integrating it into your product page, so you can identify the videos that are performing well and those that are not. They bring brand storytelling to life, keep visitors informed, help answer common shopper questions, and, most importantly, positively influence customer experience. It lets you show off your personality. When visitors land on your site for the first time they’re looking for clues as to what makes your brand special and different from all the others. If you are an ecommerce marketer you might start licking your lips at this point. This type of video usually features a speaker demonstrating how the product works and why your audience should consider buying it. Find out for free. Consider adding subtitles to your videos for people who don’t like to watch with sound. You’re looking to buy new sports gear for your soon-to-be favorite pastime, but you know little about the kind of sport shoes, jacket, or tracking device you’ll need. Lissa berichtet über ihre Ausbildung als Kauffrau im E-Commerce bei Schustermann & Borenstein GmbH und gibt Insidertipps. It should be obvious at this point that eCommerce success is closely related to having a strong video marketing strategy in place. (Assessment & Accelerator), How To Measure (And Improve) Your CRO Program In Each Stage Of Business, How To Improve Your Conversion Rate When You Have More Time Than Money, Why Ecommerce Customer Experience Matters (and What to Do About It), How To Design A Post-Purchase Experience That Creates Raving Fans. I myself am not a very outdoorsy person per se, but I have to say that having watched this video as soon as I landed on the site I felt like I understood the brand behind it and wanted to become a part of the community. Consumers who watch your video content on their mobile devices are nearly 2x more likely to feel a personal connection to your brand and 1.3x more likely than desktop users. This gives product videos that much more power to drive conversions in the mobile setting. A product overview video goes in-depth into the features and benefits of your product. In this post, we’re going to cover the reasons why you should create an eCommerce video marketing strategy and give you a variety of video ideas to choose from. Imagine the following. Product videos, like this one from Slack, are one of the most important types of videos for any ecommerce marketer. This channel would contain not only the leaning process of e-commerce but also different latest and interesting topics about e-commerce which would open a unique world to people. There are many ways to edit your videos for free. Showing them how to achieve a particular goal with your product is a powerful way to convince them to buy it. Whether you have a side hustle or you're looking to start something, check out videos that cover everything from business ideas to marketing an ecommerce store. Research says that after watching videos, consumers are anywhere from 64-85% more likely to buy a product, and this can create a big difference in conversion rates for retail ecommerce businesses. The videos are placed right underneath the main product photo and are difficult to miss. How to add product video to your site easily using video generation tools. 2035 NW Front Ave 73% of consumers are more likely to buy products after watching videos that show them in action. It would certainly make the experience more complete and you would be ready to make a purchase much faster. Create shoppable videos with in-player calls-to-action for one-click conversions. 3. Post these videos on your social media channels: YouTube, Facebook, Instagram, TikTok, etc. Like most marketing tools, video can serve almost any purpose you need it to — that’s why you’ll see all kinds of videos used for marketing. This is a clever tactic for using video in convincing visitors to buy online small, low-price products that are also commonly available via other channels, such as physical retail stores. Having an omnichannel marketing strategy is key to success, but you may still be struggling to create the type of content your audience wants to consume. Once visitors press the play button, the video takes over the screen and acts as the main persuasion point prompting visitors to click on “shop this look”, and the item is automatically added to the basket. They’re usually 30-seconds to a minute in length. Knowing that it won’t be easy to convince customers to purchase items such as professional helmets or shoulder pads online, the brand uses multiple product videos in its product page “details” section to help explain, educate and demonstrate everything there is to know about its products. You want to make browsing on your site smooth and intuitive, reduce frictions and bounce rates, and make visitors enjoy completing the path to conversion. They keep visitors informed, help answer common shopper questions, and positively influence customer experience. This is where product videos can be of great help. In 2019, Stackla conducted a survey of over 1,500 consumers and marketers in the US, UK, and Australia. The newest video platform, TikTok, has the highest average engagement rate posts of any social media platform. But wouldn’t it be easier if the online store you visited at the beginning of your journey provided you with all this information, so you wouldn’t have to roam around the web in search for brand sites, YouTube reviews and user-generated content? Creating the perfect on-site customer experience is the ultimate goal of every ecommerce marketer. Now let’s have a look at some examples of the right uses of videos on ecommerce sites. One of the best ways retailers nowadays can bring traffic to their site is with animated explainer video Savvy brands are already on top with the trend and are adding user-generated product videos to their ecommerce pages with the aim to stand out from the competition, engage visitors and boost sales. Product videos are essential in ecommerce today. Animoto makes it easy to create videos to showcase your products or ecommerce site. Okay. Take a look at the product pages at Essie.com. Subscribe to our resources. Video is a key tool in eCommerce user experience design. Learn how we get amazing results for our clients with our conversion optimization services. Ecommerce conversion optimization is not easy, and requires great attention to detail for all the elements comprising an online shopping journey. The brand split-tested click-to-play video with sound against a video that autoplayed without sound. Nielsen surveyed more than 28,000 people in 56 countries and found that 92% of consumers around the world trust recommendations from friends and family above ALL other forms of advertising, which represents an increase of 18% since 2007. Those consumers who do not feel quite at ease with online shopping often say that what puts them off from buying certain products online is the uncertainty of online shopping and the lack of human interaction that could help mediate it. Do Scroll Maps Help You Increase Conversions? This type of video has many different uses. Die DemoUp Video Plattform bietet automatisierte Einbindung der besten Produktvideos von Herstellern und steigert damit die Konversion.-Tausende von Produktvideos für Ihren Ecommerce Shop . Lastly, we teamed up with the award-winning festival operator We Are FSTVL to create an exit-intent overlay with an embedded highlight reel from the previous year’s event. As e-commerce companies have started to grow and develop, it ’s also led to the development of new marketing products and services. The only requirement is that your CEO is good on camera, authentic, and charismatic. You read the product description details and look at the photos, but then decide to visit YouTube to check and see how these products perform in real life and what other hiking aficionados say about the brands, shoes, and gadgets. How much revenue are you leaving on the table? All of which can create a strong bond between you and your audience. To visitors browsing the M6 Boutique website, Yieldify showed a live stream of M6 Boutique’s TV channel in a corner Notification. Kostenloser Download HD oder 4K Nutze alle Videos kostenlos für deine Projekte In other words, it’s the application possibilities, not the color alone that drives conversions. When customer clicks on the specific product color, a product detail pop-up page appears, featuring videos and photos that demonstrate the designs that can be created using that specific color. Frequency 3 videos / week Since Dec 2018 This includes taking care of the proper mobile display of product videos as well. Bonus – Product Videos Bring More Traffic To Your Ecommerce Company. They bring brand storytelling to life, keep visitors informed, help answer common shopper questions, and, most importantly, positively influence customer experience. As a result, the M6 Boutique live stream gained 150,000 additional views in just a month. Through the examples above you can learn much about what makes product videos invaluable for customer engagement and conversions, and how to do it right to ensure uncompromised online shopping experience. At Yieldify, we built multiple campaigns for our clients across various eCommerce industry verticals. Look no further than online video marketing. Instagram's "Reels," which mimics TikTok, follows that trend. It displays your voice, your face, your eyes as if you’re standing in front of your customers. Consumers are increasingly growing cynical towards overly polished and stylized product content and are seeking authenticity and sincerity from brands in their product presentations. The results revealed that video was more effective at driving conversions, with 42.2% uplift versus the control group. Here’s a great example of a video testimonial for the Roku device. Facebook videos have an average engagement rate of 6.13% compared to just 3.6% for Facebook posts in general. These videos don’t necessarily show off all the features of your product but hit on the emotional reasons why your customer needs a product like yours and shows the outcome of having your product. You should try to capture as much detail as possible so customers will have a clear understanding of what they’re buying. This can also help build excitement for your product, especially when leading up to a product launch date. But there are a few types of product videos that lend themselves to ecommerce selling more than others, including explainer videos, direct response, and user generated videos. No one said your product videos needed to be serious. In return, 84% of consumers say that they’ve been convinced to buy a product or service by watching a brand’s video. Look at all those potential buyers looking for videos that I can reach with my video advertisements. Here’s a great example from Tommy John undershirts. Finde die besten kostenlosen Videos zu e commerce. Even drive buyers to your online store with video ads that get results. Your customers are more likely to buy your product if your eCommerce marketing strategy leverages the content medium they prefer. While the product overview shows off the features and benefits of a product in broad strokes, a product tutorial video demonstrates how a customer can perform specific tasks using the product through step-by-step instructions. This is super important to keep in mind. Once customers land on your ecommerce site, your primary objective is to guide them to make a purchase. The study revealed that 90% of people say authenticity is important when deciding what brands they like and support. Product close-up. But this is only valuable for website-specific sales. You would feel much more informed and confident about your choices, and would stress less about your gear and focus more on the task at hand – the actual climbing up and down the hills and mountains! Remember, a mere 0.25% of new visitors to your site will convert on their first visit. Product video is not awkwardly cropped to fit the mobile screen but is properly displayed and ready for viewing. This is why the brand incorporates videos that speak to customers on that level when they land on Essie’s site. Video Marketing for eCommerce: 6 Types of Videos That Will Help You Sell More. Let’s review a few of our faves. Buyers want to see videos of your product that make them feel as if they are holding it themselves. Take Riddell for example, a company specializing in American football gear. Chapter 4 17 Best Ecommerce Product Video Examples Nine Line. It’s spring. Product close-up videos zoom in on your product and display specific features viewers may not see in pictures, or demonstrate a function that has to be observed very closely, or simply show off your … It can be much simpler than that. Wideo is an online video software that allows you to create your own promotional videos with a simple drag an drop technology. You go online and start researching. The video gallery includes product presentation videos, how-to fitting videos and demo videos showcasing how the products are set and released for the safety of the players. But where do you start if you want to make the most use of your eCommerce videos? This article was written by Joe Martin from CloudApp. Online video brings e-commerce products to life in a way that only promotional video can, which results in higher customer satisfaction and higher online sales conversion. There are many ways to make a message from the CEO video. The CEO of Mancrates created a video where he tells the story of their company and expresses gratitude for what they’ve been able to accomplish thanks to their loyal customers. Delight your customers in new ways and bring your products to life with video ecommerce. This e-commerce video production deal is ideal for any home goods, supplements and small to medium-sized kitchen items. In the case of the latter, you can use video analytics to understand why the video isn’t working effectively and implement changes. Product videos have been proven to increase sales. From beauty brands run by young entrepreneurs to retailers shipping products that live and breathe, there’s no shortage of brands making inspiring product and eCommerce videos right here on Vimeo. According to research by Wyzowl, videos are great for eCommerce marketers for a number of reasons: 96% of consumers said that they watched an explainer video first before purchasing a product. In other words, if you were shopping for hiking gear online, the ecommerce sites featuring product videos that talk about the brand, showcase product features and give how-to practical tips and advice would have much greater chance at winning you as a new customer. more likely for an online shopper to purchase after viewing demo videos. (We Think So), Small Business CRO 83.8% . Try to incorporate some of these tips on your ecommerce site, run A/B tests, and see what works and what doesn’t in your case. Explainer videos are very popular and widely used to explain your product in a short period of time. You don't have to hire a studio and buy expensive equipment. Get your customized score and scorecards today! We give you the Video for ecommerce top tips. answering customer questions and concerns, 80% of the millennial and 70% of Baby Boomer shoppers, 31 Ecommerce Product Filter UX Design Best Practices, How to Prepare Your Ecommerce Site for the GDPR, 21 Effective Product Recommendation Tips (That Increase Conversions), The 7 Ecommerce KPIs That Matter Most (to Long-Term Growth). Formerly Head of Social Analytics at Adobe, Joe believes marketers need smart training and leadership to scale company growth. In this post we’ll focus on one element that often gets overlooked in ecommerce, but means so much to customers. In a way, video leads to conversions. Click here to see how Yieldify can increase your conversions and show you a better way to use video in your eCommerce marketing strategy. From clever site navigation, to sleek and functional product page design, the trick is to keep customers focused on that they came to do. Grab your clients’ attention in seconds with this e-commerce video template. In a way, you want visitors to feel completely immersed in the experience, just like when they visit your physical flagship store, but with all the comfort and convenience that online shopping has to offer. Videos can also be a powerful ally for answering customer questions and concerns once they land on your pages. They open with a central problem they know their audience deals with and position their undershirts as the perfect solution. Video is especially helpful in facilitating storytelling. Well here are a couple amazing facts as stated by the video giant. Looking for ideas for using video to grow your e-commerce business? Deliver flawless live events to attract new visitors and increase time on site. IGTV (Instagram TV): First, let’s start with IGTV. Use them in your lead generation and retargeting ads. Make engrossing videos for your E-commerce products. Mehr als 150.000 Videos weltweit führender Marken. According to a study by Brightcove, 46% of consumers revealed that they have purchased an item due to watching a video. Well, YouTube confirms it. Before you jump into making product videos, we recommend conducting market research to test some concepts. These types of videos are super important for skeptical buyers who are wary of being disappointed by big marketing claims. From ads to tutorials, videos perform better on social media and get higher engagement more than virtually all other forms of content. Comments Off on Best Ecommerce Platform to Sell Videos Online In 2020 – Share on Twitter – Share on Facebook – Share via Email. That element is product videos. Social proof is one of the most powerful and persuasive motivators to get people to buy your product, and it’s essential to include in your eCommerce marketing strategy. Having videos on these pages will boost average time spent on the site and will likely improve the customer experience by providing answers on the most relevant questions. 51% of shoppers in the US say they trust UGC more than any other content on a company website. If you’re running an e-commerce website but still aren’t using video, then you’re missing out. Take Tassimo UK, for instance. Aber auf YouTube kannst Du Videos präsentieren, die die Vorteile aller Deiner Produkte wirklich so darstellen, wie es sonst nicht möglich wäre. Going back to the Arc’Teryx example, visitors can find helpful videos on product detail pages that talk about things such as what makes their fabrics so outstanding in terms of quality, as well as how to take care of them during washing and drying. Make sure to match the dimensions, length, and other technical parameters of each platform. This video combines the brand’s humor with its niche... Man Crates. You’ll notice he describes many of the top features of the product, how to use those features, how this camera differs from previous versions, and why photographers should buy it. You could expand on the idea by making videos showing outfit ideas, advice on color combinations, and accessories. These are the things that shoppers would normally ask the salesperson in a physical store, so having videos that anticipate these kind of questions and answer them makes online shopping less ambiguous and helps customers take the brand’s online sales channels seriously. 94% of marketers stated that video increase users’ understanding of their products. With videos on-site, they won’t have to spend the time and effort to visit a physical store or search YouTube for advice. If only it were that easy! And it demonstrates confidence in your brand and products. No amount of clever and quirky copy can convey your story with the same intensity as visuals can. Featuring your company leader in a video is one of the best ways to personalize a brand and develop a deep connection with your audience and customers. There are many elements that comprise excellent online customer experience, from intuitive navigation, shoppable visuals to easy checkout. The goal is to have your customers describe specifically what they like about the product, how it helped them, and how it improved their life or solved their problem. High-quality video content is a great way to showcase products professionally in an e-commerce store. Let’s get back to our hiking example. Here are 11 reasons e-commerce video can help you sell more online. According to eMarketer, it is expected for retail e-commerce sales to increase to $4.058 trillion in 2020. To create eCommerce videos that are sure to increase sales through your website, follow the steps and video marketing tips below. An eCommerce marketing strategy is dynamic and often made up of many separate elements. Now that’s a powerful way to captivate visitors and prompt them to explore your products! UGC is a powerful influencing force for 80% of the millennial and 70% of Baby Boomer shoppers. 1. This is extremely important for online buyers, who have all the information available in a format that is easy to follow and digest. Creating the perfect on-site customer experience is the ultimate goal of every ecommerce marketer. eCommerce videos we love . After watching a video, 64% of the users are more likely to buy a product online. Turns out, 80% of video marketers say video has directly helped increase sales. Let’s start with a bunch of stats courtesy of Tipping Point Labs, showing that using video on your site improves conversions by up to 85%, helps SEO, increases email click through rates by 96% and reduces product returns by a quarter. Normally, an apparel e-commerce specialist would just have pictures of the clothing and a simple description. Product close-up videos zoom in on your product and display specific features viewers may not see in pictures, or demonstrate a function that has to be observed very closely, or simply show off your product from multiple angles.
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